Low to No Risk

25

Moderate Risk

3

High Risk

2

Extreme Risk

0

• 2.5Prepare budgets and submit estimates for program costs as part of campaign plan development.
• 1.5Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
• 2.5Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
• 1Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
• 1.5Prepare and negotiate advertising and sales contracts.
• 1.7Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
• 1.3Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
• 1Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
• 2.1Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
• 1Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
• 1Plan and execute advertising policies and strategies for organizations.
• 0.5Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
• 1.2Train and direct workers engaged in developing and producing advertisements.
• 2Coordinate with the media to disseminate advertising.
• 2.4Contact organizations to explain services and facilities offered.
• 1.2Direct and coordinate product research and development.
• 0.8Represent company at trade association meetings to promote products.
• 1.2Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
• 2Analyze the effectiveness of marketing tactics or channels.
• 0.5Attend or participate in conferences, community events, and promotional events related to products or technologies.
• 2.5Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
• 1.3Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.
• 1.2Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
• 0.8Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
• 2Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.

6.7% of Advertising and Promotions Managers tasks can be automated with AI or robotics