Low to No Risk

16

Moderate Risk

0

High Risk

0

Extreme Risk

1

• 1Develop pricing strategies, balancing firm objectives and customer satisfaction.
• 1.5Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• 2.3Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
• 0.7Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
• 0.5Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
• 1.3Consult with product development personnel on product specifications, such as design, color, or packaging.
• 1.5Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
• 0.5Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
• 1.4Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
• 1.7Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
• 1.2Initiate market research studies, or analyze their findings.
• 1.8Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
• 1.5Conduct economic or commercial surveys to identify potential markets for products or services.
• 0.6Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
• 1.2Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
• 2Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.

5.9% of Marketing Managers tasks can be automated with AI or robotics