Low to No Risk

22

Moderate Risk

3

High Risk

3

Extreme Risk

0

• 0.7Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
• 2.4Implement online customer service processes to ensure positive and consistent user experiences.
• 1.5Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
• 1.5Propose online or multiple-sales-channel campaigns to marketing executives.
• 1.3Participate in the development or implementation of online marketing strategy.
• 1.2Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.
• 2Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
• 2.6Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
• 2.5Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
• 2.5Conduct financial modeling for online marketing programs or Web site revenue forecasting.
• 1.5Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
• 1.5Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
• 2.3Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
• 2.4Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
• 2Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
• 1.8Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
• 1Create content strategies for digital media.
• 1.2Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
• 2Execute or manage social media campaigns to inform search marketing tactics.
• 2.5Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
• 2.5Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
• 1.8Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).

17.9% of Market Research Analysts and Marketing Specialists tasks can be automated with AI or robotics