Low to No Risk

15

Moderate Risk

0

High Risk

1

Extreme Risk

0

• 1.2Respond to requests for information from the media or designate an appropriate spokesperson or information source.
• 1Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
• 1.5Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
• 1.5Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
• 1.5Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
• 1.5Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
• 1.3Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
• 0.3Coach client representatives in effective communication with the public or with employees.
• 0.5Prepare or deliver speeches to further public relations objectives.
• 1.5Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.
• 0.5Coordinate public responses to environmental management incidents or conflicts.
• 1Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.
• 1.2Write press releases or other media communications to promote clients.
• 1.2Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
• 2Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.

6.3% of Public Relations Specialists tasks can be automated with AI or robotics