Ainxiety | Marketing Research and Public Opinion Polling

Marketing Research and Public Opinion Polling

# 1221 overall · better than 20.5% of other industries

2.8/5Moderate Risk
AInxiety Score™

1/5

Workforce Flexibility

2/5

Complexity

3/5

Regulatory Compliance

3/5

Capex Requirements

3/5

Adaptability

4/5

Data Intensity

Marketing research and public opinion polling involve a mix of tasks, some of which are highly suitable for AI automation while others require human expertise. Regulatory barriers are moderate but manageable, and the industry is already leveraging data and technology extensively. Overall, there's a moderate risk of AI causing significant disruption, but complete displacement is unlikely due to the need for nuanced human judgment in complex analysis.

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Marketing Research and Public Opinion Polling

Are you concerned about AI disrupting this industry?

Yes

Risk composition of jobs in this industry

0 jobs in Other Professional, Scientific, and Technical Services

13.1%

111,910

1.3Veterinary Technologists and Technicians

12.4%

106,250

2.5Veterinary Assistants and Laboratory Animal Caretakers

8.4%

71,680

1.3Veterinarians

7.3%

62,590

3.2Receptionists and Information Clerks

4.5%

38,330

2.0Animal Caretakers

4.0%

34,430

1.5General and Operations Managers

3.4%

28,980

3.3Customer Service Representatives

3.1%

26,970

1.8Photographers

2.2%

18,730

4.2Office Clerks, General

2.1%

18,410

2.8Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel

2.1%

18,150

2.0Interpreters and Translators

2.0%

16,970

2.6First-Line Supervisors of Office and Administrative Support Workers

1.9%

16,700

3.1Market Research Analysts and Marketing Specialists

1.4%

11,560

2.0Management Analysts

1.3%

11,490

3.8Secretaries and Administrative Assistants, Except Legal, Medical, and Executive

1.2%

9,980

2.3Software Developers

1.1%

9,530

3.3Interviewers, Except Eligibility and Loan

1.1%

9,390

2.2Project Management Specialists

1.0%

8,510

3.9Inspectors, Testers, Sorters, Samplers, and Weighers

1.0%

8,400

3.8Bookkeeping, Accounting, and Auditing Clerks

1.0%

8,410

2.8Business Operations Specialists, All Other

0.7%

6,360

3.2Accountants and Auditors

0.7%

79,930

3.8Tax Preparers

0.7%

6,090

2.5Construction and Building Inspectors

0.7%

5,740

2.5Human Resources Specialists

0.6%

5,160

2.5Marketing Managers

0.5%

53,480

1.0Medical Scientists, Except Epidemiologists

0.5%

4,000

2.0Computer and Information Systems Managers

0.5%

4,070

3.8Janitors and Cleaners, Except Maids and Housekeeping Cleaners

0.5%

3,950

2.8Data Scientists

0.5%

3,870

3.3Computer User Support Specialists

0.4%

3,710

2.3Computer Occupations, All Other

0.4%

3,600

1.5Sales Managers

0.4%

3,620

1.5Managers, All Other

0.4%

42,760

2.0Interior Designers

0.4%

3,360

2.8Maintece and Repair Workers, General

0.4%

3,250

1.5Medical and Health Services Managers

0.4%

3,300

3.5Medical Secretaries and Administrative Assistants

0.3%

3,040

3.0Survey Researchers

0.3%

3,030

2.5Computer Systems Analysts

0.3%

2,820

1.7Training and Development Specialists

0.3%

2,740

4.0Laborers and Freight, Stock, and Material Movers, Hand

0.3%

2,540

2.2Financial Managers

0.3%

2,580

2.4Financial and Investment Analysts

0.3%

32,750

2.3Civil Engineering Technologists and Technicians

0.3%

2,490

1.5Information Security Analysts

0.3%

2,430

3.2Engineering Technologists and Technicians, Except Drafters, All Other

0.3%

2,340

1.8Public Relations Specialists

0.3%

2,330

3.0Credit Counselors

0.3%

2,110

2.8Administrative Services Managers

0.3%

2,130

1.4Lawyers

0.3%

2,160

2.7Compliance Officers

0.2%

1,940

3.6Photographic Process Workers and Processing Machine Operators

0.2%

1,950

0.5Chief Executives

0.2%

1,970

1.9Personal Financial Advisors

0.2%

2,000

3.3Executive Secretaries and Executive Administrative Assistants

0.2%

1,840

2.3Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products

0.2%

1,900

3.8Billing and Posting Clerks

0.2%

1,850

2.3Appraisers and Assessors of Real Estate

0.2%

1,890

3.1Network and Computer Systems Administrators

0.2%

22,530

2.0Biochemists and Biophysicists

0.2%

22,830

4.0Title Examiners, Abstractors, and Searchers

0.2%

1,700

1.8Atmospheric and Space Scientists

0.2%

1,670

2.8Histology Technicians

0.2%

1,620

4.8Data Entry Keyers

0.2%

17,910

1.0Actors

0.2%

1,340

4.3Shipping, Receiving, and Inventory Clerks

0.2%

1,350

2.5Graphic Designers

0.2%

1,410

3.5Software Quality Assurance Analysts and Testers

0.2%

17,200

2.8Merchandise Displayers and Window Trimmers

0.1%

1,240

3.2Production, Planning, and Expediting Clerks

0.1%

1,270

3.3Landscaping and Groundskeeping Workers

0.1%

1,310

0.8Clinical and Counseling Psychologists

0.1%

1,290

3.8Computer Programmers

0.1%

16,520

3.0Demonstrators and Product Promoters

0.1%

1,240

2.8Security Guards

0.1%

1,210

2.7Occupational Health and Safety Specialists

0.1%

1,190

2.1Buyers and Purchasing Agents, Farm Products

0.1%

1,220

3.2Operations Research Analysts

0.1%

1,090

2.8Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products

0.1%

1,100

2.2Editors

0.1%

1,120

1.8Social Science Research Assistants

0.1%

1,060

3.3Retail Salespersons

0.1%

1,010

1.5Producers and Directors

0.1%

1,010

2.0Camera Operators, Television, Video, and Film

0.1%

990

2.0Installation, Maintece, and Repair Workers, All Other

0.1%

1,000

2.8First-Line Supervisors of Production and Operating Workers

0.1%

940

1.5Human Resources Managers

0.1%

920

4.6Telemarketers

0.1%

970

1.3Registered Nurses

0.1%

900

3.7Medical Records Specialists

0.1%

950

2.2First-Line Supervisors of Personal Service Workers

0.1%

960

1.7Health Education Specialists

0.1%

940

2.8Computer Network Architects

0.1%

970

2.0Plumbers, Pipefitters, and Steamfitters

0.1%

11,560

2.3Landscape Architects

0.1%

900

Miscellaneous Assemblers and Fabricators

0.1%

840

4.0Order Clerks

0.1%

820

2.7Industrial Engineers

0.1%

900

3.0Logisticians

0.1%

880

2.8Computer Network Support Specialists

0.1%

730

1.2Natural Sciences Managers

0.1%

780

3.0Heavy and Tractor-Trailer Truck Drivers

0.1%

770

2.3Engineers, All Other

0.1%

770

2.5Database Architects

0.1%

810

2.8Web and Digital Interface Designers

0.1%

750

2.8Agricultural Inspectors

0.1%

690

2.6Technical Writers

0.1%

720

1.5Film and Video Editors

0.1%

660

2.5Mechanical Engineers

0.1%

700

1.5Art Directors

0.1%

670

4.2Cost Estimators

0.1%

690

3.7Statisticians

0.1%

670

3.8Surveyors

0.1%

8,160

2.4Environmental Engineering Technologists and Technicians

0.1%

8,570

3.3Industrial Engineering Technologists and Technicians

0.1%

8,130

3.4Electrical and Electronics Drafters

0.1%

8,680

1.8Physicists

0.1%

610

2.5First-Line Supervisors of Non-Retail Sales Workers

0.1%

630

3.8Cashiers

0.1%

630

2.8Sales and Related Workers, All Other

0.1%

620

3.8Bill and Account Collectors

0.1%

640

3.0Pharmacy Technicians

0.1%

620

1.8Construction Laborers

0.1%

620

3.3Telecommunications Equipment Installers and Repairers, Except Line Installers

0.1%

480

2.2Sales Engineers

0.1%

510

3.9Stockers and Order Fillers

0.1%

510

4.7File Clerks

0.1%

530

1.4Writers and Authors

0.1%

510

2.8Audio and Video Technicians

0.1%

540

2.1Meeting, Convention, and Event Planners

0.1%

550

3.0Database Administrators

0.1%

490

3.5Web Developers

0.1%

490

4.2Insurance Claims and Policy Processing Clerks

0.1%

520

1.5First-Line Supervisors of Construction Trades and Extraction Workers

0.1%

5,970

2.5Materials Engineers

0.1%

440

3.8Helpers--Production Workers

0.1%

410

2.5Industrial Production Managers

0.1%

450

4.5Information and Record Clerks, All Other

0.1%

400

2.4Pharmacists

0.1%

430

1.1Animal Trainers

0.1%

470

2.1Financial Specialists, All Other

0.1%

400

3.7Office and Administrative Support Workers, All Other

0.1%

460

2.2First-Line Supervisors of Mechanics, Installers, and Repairers

0.1%

390

2.8Electrical and Electronics Repairers, Commercial and Industrial Equipment

0.1%

5,710

2.8Medical Assistants

0.1%

5,490

2.0Soil and Plant Scientists

0.1%

5,870

1.2Bioengineers and Biomedical Engineers

0.1%

5,850

2.4Chemical Engineers

0.1%

4,920

3.0Agricultural Technicians

0.1%

5,080

1.9Economists

0.1%

5,480

2.5Geological Technicians, Except Hydrologic Technicians

0.0%

340

2.3Commercial Pilots

0.0%

380

2.1Public Relations Managers

0.0%

340

1.6Architectural and Engineering Managers

0.0%

310

2.7Property, Real Estate, and Community Association Managers

0.0%

330

3.2Light Truck Drivers

0.0%

350

4.0Couriers and Messengers

0.0%

350

2.6Electro-Mechanical and Mechatronics Technologists and Technicians

0.0%

310

3.2Surveying and Mapping Technicians

0.0%

380

2.3Electrical Engineers

0.0%

310

3.2Legal Secretaries and Administrative Assistants

0.0%

4,480

3.8Drafters, All Other

0.0%

4,150

1.5Nuclear Engineers

0.0%

4,010

2.5Actuaries

0.0%

3,810

2.3Industrial Machinery Mechanics

0.0%

240

3.8Prepress Technicians and Workers

0.0%

270

3.9Production Workers, All Other

0.0%

230

2.7Recycling Coordinators

0.0%

240

1.8Advertising and Promotions Managers

0.0%

280

2.8Transportation, Storage, and Distribution Managers

0.0%

240

Industrial Truck and Tractor Operators

0.0%

250

3.8Payroll and Timekeeping Clerks

0.0%

240

3.0Human Resources Assistants, Except Payroll and Timekeeping

0.0%

280

3.3Media and Communication Equipment Workers, All Other

0.0%

260

3.5Health Information Technologists and Medical Registrars

0.0%

260

3.8Food Preparation Workers

0.0%

280

3.9Fast Food and Counter Workers

0.0%

240

2.3Microbiologists

0.0%

270

2.4Biological Technicians

0.0%

230

3.1Legal Support Workers, All Other

0.0%

270

2.2Instructional Coordinators

0.0%

210

4.2Graders and Sorters, Agricultural Products

0.0%

3,090

3.1Food Scientists and Technologists

0.0%

2,900

1.8Zoologists and Wildlife Biologists

0.0%

3,670

3.8Cargo and Freight Agents

0.0%

2,860

2.5Occupational Health and Safety Technicians

0.0%

2,870

2.2Hazardous Materials Removal Workers

0.0%

3,400

2.8Real Estate Sales Agents

0.0%

2,730

3.8Switchboard Operators, Including Answering Service

0.0%

3,350

4.1Sewing Machine Operators

0.0%

2,710

1.5Life Scientists, All Other

0.0%

3,470

2.3Materials Scientists

0.0%

2,990

2.3Mining and Geological Engineers, Including Mining Safety Engineers

0.0%

180

3.0Facilities Managers

0.0%

210

3.2Purchasing Managers

0.0%

160

1.8Training and Development Managers

0.0%

170

2.8Entertainment Attendants and Related Workers, All Other

0.0%

180

2.5First-Line Supervisors of Retail Sales Workers

0.0%

190

2.5Advertising Sales Agents

0.0%

210

2.7Securities, Commodities, and Financial Services Sales Agents

0.0%

160

3.7Dispatchers, Except Police, Fire, and Ambulance

0.0%

140

3.0Media and Communication Workers, All Other

0.0%

160

3.2Medical Equipment Preparers

0.0%

180

3.4Medical Transcriptionists

0.0%

170

1.5First-Line Supervisors of Security Workers

0.0%

160

3.8Maids and Housekeeping Cleaners

0.0%

180

3.2Architectural and Civil Drafters

0.0%

150

4.0Mechanical Drafters

0.0%

190

2.1Electrical and Electronic Engineering Technologists and Technicians

0.0%

150

3.0Mechanical Engineering Technologists and Technicians

0.0%

150

2.0Physical Scientists, All Other

0.0%

180

2.3Chemical Technicians

0.0%

170

1.5Fundraisers

0.0%

180

3.0Compensation, Benefits, and Job Analysis Specialists

0.0%

210

3.5Cartographers and Photogrammetrists

0.0%

150

1.8Computer Hardware Engineers

0.0%

190

3.7Mail Clerks and Mail Machine Operators, Except Postal Service

0.0%

130

3.4Proofreaders and Copy Markers

0.0%

130

3.3Statistical Assistants

0.0%

1,810

2.1Licensed Practical and Licensed Vocational Nurses

0.0%

1,920

1.0Protective Service Workers, All Other

0.0%

1,740

2.8First-Line Supervisors of Landscaping, Lawn Service, and Groundskeeping Workers

0.0%

2,190

3.0Financial Examiners

0.0%

2,500

0.6Healthcare Social Workers

0.0%

2,130

2.8Automotive Service Technicians and Mechanics

0.0%

2,240

2.5Heating, Air Conditioning, and Refrigeration Mechanics and Installers

0.0%

1,750

2.8Motor Vehicle Operators, All Other

0.0%

1,950

2.8Water and Wastewater Treatment Plant and System Operators

0.0%

2,480

4.0Farmworkers and Laborers, Crop, Nursery, and Greenhouse

0.0%

2,670

2.3Operating Engineers and Other Construction Equipment Operators

0.0%

1,750

3.1Food Science Technicians

0.0%

2,230

2.3Hydrologists

0.0%

1,660

1.2Nurse Practitioners

0.0%

1,740

1.5Personal Care Aides

0.0%

1,900

2.9Eligibility Interviewers, Government Programs

0.0%

1,650

2.6Librarians and Media Collections Specialists

0.0%

1,930

1.5Educational Instruction and Library Workers, All Other

0.0%

100

3.8Machinists

0.0%

3.2Welders, Cutters, Solderers, and Brazers

0.0%

4.1Printing Press Operators

0.0%

1.8Airfield Operations Specialists

0.0%

2.2Compensation and Benefits Managers

0.0%

1.5Hairdressers, Hairstylists, and Cosmetologists

0.0%

3.7Counter and Rental Clerks

0.0%

3.8Shuttle Drivers and Chauffeurs

0.0%

4.5Packers and Packagers, Hand

0.0%

3.5Procurement Clerks

0.0%

3.8Correspondence Clerks

0.0%

130

4.1Credit Authorizers, Checkers, and Clerks

0.0%

120

1.5Commercial and Industrial Designers

0.0%

2.0Designers, All Other

0.0%

1.5Healthcare Diagnosing or Treating Practitioners, All Other

0.0%

100

2.5Aerospace Engineering and Operations Technologists and Technicians

0.0%

1.8Biological Scientists, All Other

0.0%

2.5Chemists

0.0%

1.1Community and Social Service Specialists, All Other

0.0%

110

3.2Paralegals and Legal Assistants

0.0%

100

2.3Special Effects Artists and Animators

0.0%

1.2Artists and Related Workers, All Other

0.0%

1.3Social and Community Service Managers

0.0%

3.0Budget Analysts

0.0%

1.2Computer and Information Research Scientists

0.0%

3.0Mathematical Science Occupations, All Other

0.0%

4.8Word Processors and Typists

0.0%

4.6Desktop Publishers

0.0%

110

4.1Office Machine Operators, Except Computer

0.0%

2.3First-Line Supervisors of Farming, Fishing, and Forestry Workers

0.0%

3.5Farmworkers, Farm, Ranch, and Aquacultural Animals

0.0%

2.2Bus and Truck Mechanics and Diesel Engine Specialists

0.0%

2.5Medical Equipment Repairers

0.0%

1,070

2.3Radiologic Technologists and Technicians

0.0%

660

2.0Riggers

0.0%

980

3.6Waiters and Waitresses

0.0%

1,070

2.0Phlebotomists

0.0%

700

1.2Healthcare Support Workers, All Other

0.0%

770

2.8First-Line Supervisors of Food Preparation and Serving Workers

0.0%

810

3.1Bartenders

0.0%

740

1.7Animal Scientists

0.0%

870

3.8Engine and Other Machine Assemblers

0.0%

1,160

3.5Credit Analysts

0.0%

1,310

1.5Educational, Guidance, and Career Counselors and Advisors

0.0%

630

1.2Counselors, All Other

0.0%

800

0.8Child, Family, and School Social Workers

0.0%

820

3.5Etchers and Engravers

0.0%

840

1.7Dietitians and Nutritionists

0.0%

1,170

1.1Physician Assistants

0.0%

610

2.3Helpers--Electricians

0.0%

1,380

3.1Earth Drillers, Except Oil and Gas

0.0%

680

2.3Radio, Cellular, and Tower Equipment Installers and Repairers

0.0%

1,070

1.8Electrical and Electronics Repairers, Powerhouse, Substation, and Relay

0.0%

1,110

2.7Audiovisual Equipment Installers and Repairers

0.0%

550

3.8Mixing and Blending Machine Setters, Operators, and Tenders

0.0%

600

2.6Food Service Managers

0.0%

930

1.5Agents and Business Managers of Artists, Performers, and Athletes

0.0%

820

2.5Real Estate Brokers

0.0%

980

3.0Driver/Sales Workers

0.0%

680

3.8Print Binding and Finishing Workers

0.0%

980

0.8Mental Health and Substance Abuse Social Workers

0.0%

840

1.8Self-Enrichment Teachers

0.0%

1,030

1.8Labor Relations Specialists

0.0%

730

3.1Cement Masons and Concrete Finishers

0.0%

700

2.5Painters, Construction and Maintece

0.0%

840

3.7Paperhangers

0.0%

1,250

1.7Conservation Scientists

0.0%

640

2.0Foresters

0.0%

1,080

1.7Astronomers

0.0%

800

1.2Historians

0.0%

960

1.5Political Scientists

0.0%

740

1.8Industrial-Organizational Psychologists

0.0%

1,200

1.5Sociologists

0.0%

630

1.3Nuclear Technicians

0.0%

1,260

2.4Forest and Conservation Technicians

0.0%

730

2.1Forensic Science Technicians

0.0%

790

2.3Transportation Inspectors

0.0%

590

3.7Amusement and Recreation Attendants

0.0%

1,090

2.1Maintece Workers, Machinery

0.0%

850

0.5Fine Artists, Including Painters, Sculptors, and Illustrators

0.0%

610

2.0Precision Instrument and Equipment Repairers, All Other

0.0%

1,120

1.8Fashion Designers

0.0%

650

1.8Set and Exhibit Designers

0.0%

670

2.2Jewelers and Precious Stone and Metal Workers

0.0%

1,080

4.5Packaging and Filling Machine Operators and Tenders

0.0%

600

3.9Painting, Coating, and Decorating Workers

0.0%

840

3.8Coating, Painting, and Spraying Machine Setters, Operators, and Tenders

0.0%

540

3.6Semiconductor Processing Technicians

0.0%

1,190

3.5Computer Numerically Controlled Tool Operators

0.0%

570

3.5Computer Numerically Controlled Tool Programmers

0.0%

700

2.0Health Technologists and Technicians, All Other

0.0%

620

1.5Healthcare Practitioners and Technical Workers, All Other

0.0%

560

2.5Archivists

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